I'm Madalina Gherman. I plan, build and run your campaigns myself — more qualified customers at a lower cost per acquisition, without an agency in between.
Paid, organic and retention working together — measured in revenue and CPA, not vanity metrics.
Search, Shopping and Performance Max campaigns built to lower your CPA and scale profitable revenue — not just clicks.
Full-funnel Facebook and Instagram campaigns that turn scroll-stopping creative into consistent, trackable sales.
Technical SEO, content strategy and on-page optimisation that brings in organic traffic that actually converts.
Native-feeling TikTok campaigns that reach new audiences and drive measurable conversions, not just views.
Automated flows and campaigns that turn one-time buyers into repeat customers — the channel most PPC specialists ignore.
Strategy sessions for founders and in-house marketers who want expert guidance without a full-time hire.
Fixed tracking, rebuilt the structure and ran a steady creative testing rhythm before scaling into Black Friday.
See moreRebuilt Search around transactional keywords, rather then informational ones, then tightened the booking flow.
See moreZip-code targeting, competitor conquesting and call tracking tied back to closed jobs.
See moreGeo-fenced campaigns, strict negative keywords and a cleaner mobile checkout.
See moreWeekly creative testing framework plus catalog carousels for past visitors.
See moreMerchant Center titles rebuilt with real attributes, plus email capture on entry.
See moreInstagram carousels on craft details and retargeting for on-site configurators.
See moreLocal PR placements and service pages rewritten in real architectural language.
See more"Our issue wasn't visibility — it was getting people who wanted real jobs done. Focusing on transactional keywords cut our cost-per-lead by nearly 35%, and our calendar has stayed full since."
"Instead of generic $100 clicks, we targeted storm-damage searches and competitor terms by zip code, with call tracking tied to closed jobs. Our cost per signed roof dropped by half."
"We rebuilt campaigns around tight driving radii, strict negative keywords and a cleaner mobile checkout. Bookings before the summer rush rose 40% — with zero increase in ad spend."
"Google Shopping for holiday intent, Meta retargeting for abandoned carts, and technical SEO fixes that finally brought steady organic traffic. It felt like a real growth partner."
"Targeted local PR and service pages rewritten in real architectural language moved us onto page one in three key areas. We signed two major build contracts straight from organic search."
"Our creatives kept fatiguing and sales plateaued. A weekly creative testing framework plus catalog carousels stabilised ROAS at 3.4× while we scaled — predictable revenue, no panic."
"We rebuilt our Merchant Center feed with real product attributes instead of SKU names and added email capture on entry. Customer acquisition cost fell by nearly 25% across the board."
"We were getting calls for $200 repairs when our sweet spot is $15k+ projects. A multi-step estimate form tied to filtered Search campaigns fixed it — consultation quality soared within three weeks."
"Clean product attributes and Performance Max campaigns segmented by profit margin ended the wasted spend. We now get large, direct orders from contractors instead of empty inquiries."
"Instagram carousels showing grain and craft, plus retargeting for visitors who configured tables on our site. Within three months our quote requests doubled — from better-qualified buyers."
"Competitor-term Search campaigns plus Meta lead forms with volume pricing brought in bulk corporate orders. For the first time, we could track ads all the way to signed wholesale orders."
"We optimised our Google Business profile and ran mobile search ads for drivers heading to the terminal. Bookings climbed immediately, and reporting focused on filled bays — not vanity metrics."
Your website, the problem you're facing, and what you want to achieve — your plan or just the goal.
I review accounts, tracking and funnel, and show you where budget is leaking.
Clean tracking, restructured campaigns and creative testing — hands-on, by me.
Weekly optimisation and plain-language reports on revenue, CPA and ROAS.
Month-to-month after the first 90 days. Ad spend is paid directly to the platforms.
One paid channel, fully managed.
Paid, SEO and email working as one system.
Read-only review of your ad account & website. You get a PDF report with findings, what to fix and how, plus 3 quick wins.
Request auditWant to go through it live? Book a 1:1 consulting session (249 €).
For businesses that run their own ads: account review beforehand, a 90-min strategy session and a written action plan. See details
Live, hands-on teaching for people starting out: learn to build and run your own ads, in your own account. See details
8+ years in paid media and over €1M in ad spend managed across Google, Meta and TikTok — backed by SEO and email so every channel feeds the next.
When you work with me, you work directly with the person running your campaigns. No account managers, no junior hires learning on your budget, no reports full of impressions.
Practical PDF workbooks for entrepreneurs and marketers who want to do it themselves, and do it right. Free: enter your email and the PDF is yours.
Because the person who audits your account is the same person who builds, runs and optimises it. At most agencies, a senior strategist wins the pitch and a junior account manager handles the day-to-day. With me there are no hand-offs, no layers and no one learning on your budget. I've been running paid ads since 2018 and have managed over €1M in ad spend, and you get that experience on every decision, every week.
Send me your website, the problem you're facing and what you want to achieve. With read-only access, I review your ad accounts, conversion tracking, landing pages and checkout, and then send you a written PDF report: where budget is leaking, what to fix and how to improve it, plus 3 quick wins you can implement right away. It's free and there's no obligation. If you'd like to go through it together live, you can book a 1:1 consulting session (249 €). Many businesses simply implement the findings themselves.
It depends on your margins, average order value and how competitive your market is, so I won't quote a number blindly. The budget has to be large enough for the platforms to gather data and optimise, usually enough to reach at least a few conversions per week. In the audit I'll give you a recommended starting budget based on your numbers. Ad spend is always paid directly to Google, Meta or TikTok, never through me.
Channel Management (449 € / month) covers one paid channel, Google Ads or Meta Ads, fully managed: tracking setup, campaign structure, weekly optimisation and a monthly report. Full-Funnel Growth (from 999 € / month) connects paid ads, SEO and email marketing into one system, with landing-page improvements and bi-weekly strategy calls. The 1:1 consulting session (249 €) is for teams that run their ads in-house and want an expert review and a clear action plan.
Quick wins found in the audit, such as broken tracking, wasted search terms or poor targeting, often show within the first weeks. Campaigns then need a learning phase for the algorithms to stabilise, so reliable, scalable performance usually builds over 2–3 months. SEO is a longer game: expect meaningful organic growth over 3–6 months. I'll always tell you honestly what to expect before we start.
No honest marketer can. Results depend on more than the ads: your website UX, checkout process, pricing, profitability, average order value, B2B or B2C model, and how established your business is. What I do guarantee is a transparent process, clean tracking, decisions based on real data, and reporting on what matters: leads, sales, cost per acquisition and ROAS, not impressions or likes.
Mostly eCommerce brands (fashion, beauty, toys, home & deco, building materials, B2B wholesale) and service businesses that live on leads, such as construction, renovation, roofing, airport parking and chauffeur services. I work with B2C and B2B companies across Europe, the UK and the USA, with all collaboration done remotely.
Always. I work inside your own Google Ads, Meta Business Manager, TikTok, Google Analytics and email accounts, and you simply grant me access. If we ever stop working together, every campaign, audience, pixel and piece of historical data stays with you. Nothing is locked into an agency account.
No long lock-ins. I ask for an initial 90 days, the time campaigns realistically need to learn, stabilise and show their true potential. After that, we continue month-to-month, and you stay because it's working, not because a contract says so.
Directly with me, mainly on WhatsApp or email, so you're never waiting days for an answer from an account manager. You'll get clear, plain-language reports focused on revenue, leads and cost per acquisition, plus regular strategy calls depending on your package. If something important changes in your account, you'll hear it from me first.
I handle creative strategy: which angles, hooks, formats and offers to test, and I write ad copy and landing-page recommendations. For Meta and TikTok I set up a structured creative testing framework so we always know what's working. Visual production (photos, videos, design) can come from your team or from specialists I work with, depending on your budget.
Send me a message with your website and monthly ad spend. I'll reply within one business day with the three biggest wins I see — free, no obligation.
