Step-by-step guide · For owners starting Google Ads alone

Your first €500 on Google Ads, without wasting it.

From zero to your first simple Search campaign, with tracking, the right keywords, negative keywords, a safe budget and a launch checklist.

Launch one Search campaign you fully own and understand Avoid the default settings that quietly burn beginner budgets Know exactly what to check in your first 30 days
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Madalina Gherman
Written by Madalina, performance marketer since 2018 · €1M+ in ad spend managed
PDF guideLaunch checklistNegative keyword starter list

Does this sound familiar?

"I'm scared Google will eat €1,000 and give me nothing."
"I can't afford an agency, but I don't want to throw money away."
"I tried once. Clicks came from searches that had nothing to do with me."
"There are a hundred settings. I don't know which ones matter."

You don't need to learn Google Ads. You need to launch one campaign correctly and protect your money while it learns. Most beginner losses come from a handful of settings Google turns on by default.

The method

The Safe Launch in 7 Steps

The exact order I set up every new Search account, simplified for a first campaign and a €300–1,500 monthly budget.

1 An account you own Set up so you, not a freelancer, hold the keys and the billing.
2 Tracking before traffic One conversion that means a real lead or sale. Tested before launch.
3 Buying-intent keywords Search terms from people ready to buy, not people browsing.
4 Negatives on day one Block free, jobs, DIY and irrelevant searches before they cost you.
5 Ads that match the search Simple, specific ads that repeat what the person typed.
6 A safe budget and bid Settings that limit losses while Google learns.
7 The 30-day routine 15 minutes a week: what to read, what to change, what to leave alone.
What's inside

Everything you get today

Plain language. No jargon without an explanation. Built to be used with your own numbers open next to it.

01
Before you spend: is Google Ads right for you?The 3 conditions where Search works for small businesses, and when it won't.
02
Account and billing setupOwnership, access, payment. Screenshot-by-screenshot.
03
Conversion tracking, simplyForms, calls and purchases tracked and verified.
04
Keywords and match typesHow to pick 10–20 keywords that bring buyers.
05
Writing your first adsTemplates you fill in with your own offer.
06
Budget, bidding and the first 30 daysWhat to expect in week 1, 2, 3 and 4, and when to stop.
Bonus: 300+ negative keyword starter listThe list I start every account with, grouped by category, ready to paste.
This is for you if —You have €300–1,500/month and want to start Google Ads yourself—You sell a product or service people actively search for—You can't afford an agency yet, or want to understand before hiring one—You want a clear checklist, not a 40-hour course
Not for you if —You already run profitable Google Ads—You want Performance Max, Shopping or advanced strategy—Nobody searches for what you sell (look at Meta first)
Madalina Gherman
Who's behind this

Hi, I'm Madalina. I've been inside the accounts since 2018.

I've set up and rescued Google Ads accounts since 2018, across eCommerce and service businesses. The most expensive mistakes I see are always in the first month. This guide is how I would launch if it were my own €500.

8+years running paid ads
€1M+ad spend managed
12.32×ROAS, eCommerce case study

What buyers say

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Read what clients say about working with me

Less than one wasted day of ad spend.

Wrong default settings can waste this price in a single day of clicks. The negative keyword list alone usually saves more than the guide costs.

Agency retainerfrom 449 € / month
1:1 consulting session249 €
Guessing for another 3 monthsyour budget
Your First €500 on Google AdsFree
Get it free
Free. Really. Download it, use it, keep it. All I ask for is your email address, so I can send you the link and the occasional practical ads tip. Unsubscribe with one click whenever you like.

Questions, answered

Yes. The guide starts from account creation and explains every screen you need.

Launch once. Launch it right.

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