A strategy built for your business, conversion tracking you can trust and AI-assisted optimisation with an expert in charge, so your budget scales efficiently and stays profitable.
Transactional keywords, tight match types and weekly search-term scrubbing so you only pay for clicks that can buy.
Feed optimisation with real product attributes in titles, and fixes for disapprovals and missing data.
Asset groups segmented by margin and category, with brand searches fenced off so PMax earns its results.
Local Service Ads, call-only campaigns and location targeting for service businesses that live on calls.
GA4, Google Ads conversions, call tracking and offline imports, so you know which leads actually closed.
Targeting competitor searches where it’s profitable, with messaging that gives people a reason to switch.
After 8+ years in Google Ads for eCommerce, lead generation and service businesses, I see the same problems again and again. All of them can be fixed.
Your tracking doesn’t show what actually works.
I rebuild conversion tracking with GA4, enhanced conversions and offline imports, so every decision is based on real sales and leads.
Lots of clicks, but few paying customers.
Intent-first keywords, negative lists and weekly search-term reviews stop you paying for people who were never going to buy.
Cost per lead keeps rising while ROAS keeps falling.
Bidding, budgets and landing pages are tuned around margin and lead quality, not cheap clicks.
Performance Max is a black box eating your budget.
Segmented asset groups, brand exclusions and clear reporting make it accountable.
Recognise your account? The free audit shows exactly where your budget is leaking.
Get a free auditNo guesswork and no random tweaks. Every account goes through the same proven framework, adapted to your market and goals.
A deep audit of your account, tracking, competitors and search demand, with AI-assisted analysis to find where money is lost.
Campaign types, bidding and budget allocation planned around your growth goals: more sales, more leads or a lower CPA.
A clean, scalable account structure with strong ads, assets and landing pages that match search intent.
Weekly optimisation, A/B tests and budget shifts toward what works, then scaling nationally or internationally without artificial limits.
Plain-language reports on revenue, CPA and ROAS. Full transparency, and you always keep control of your account and budget.
The result: Google Ads that are plannable, measurable and profitable, and a real growth engine for your business.
Get a free auditIt all starts with the free audit: a PDF report with findings, recommendations and 3 quick wins. If we decide to work together, this is what happens next.
Month-to-month after the first 90 days. Ad spend is paid directly to the platforms.
One paid channel, fully managed.
Paid, SEO and email working as one system.
Read-only review of your ad account & website. You get a PDF report with findings, what to fix and how, plus 3 quick wins.
Request auditWant to go through it live? Book a 1:1 consulting session (249 €).
For businesses that run their own ads: account review beforehand, a 90-min strategy session and a written action plan. See details
Live, hands-on teaching for people starting out: learn to build and run your own ads, in your own account. See details
If people actively search for what you sell, yes. Google captures existing demand. The audit shows how much search volume and competition there is in your market.
Usually a combination. For eCommerce, Shopping and PMax carry most sales, while Search captures high-intent queries. For services, Search and Local Service Ads lead.
Wasted spend is cut in the first weeks. Campaigns need 4–8 weeks of data to stabilise, with performance compounding after that.
Yes. Campaigns run in your own account and ad spend is paid directly to Google. You see everything, and you keep all data if we ever stop working together.
Yes, as a tool, not a replacement. Smart Bidding, Performance Max and AI-assisted analysis speed things up, but strategy, structure and every important decision are checked by me.
Send me your website, the problem you’re facing and what you want to achieve. I’ll come back with an honest, free audit.