Portfolio

Real accounts. Real screenshots.

Results from Facebook, Google and TikTok Ads, email marketing and SEO, straight from the platforms. Every result depends on more than ads: website UX, checkout, margins, average order value, B2B or B2C model and business history. That’s why each one is unique.

Meta · Facebook & Instagram

Facebook Ads

Sales, lead generation and engagement campaigns for B2B and B2C brands, from beauty and home décor to kids’ toys.

Wholesale sales for a beauty brand
B2B · Beauty

Wholesale sales for a beauty brand

Sales campaigns aimed at salons and resellers, built around bulk offers and retargeting of trade visitors.

12.32× average ROAS for an online toy shop
B2C · Kids’ toys

12.32× average ROAS for an online toy shop

Three months, $3,485 in ad spend and an average cost per purchase of $3.50, scaled into Black Friday.

Steady online sales for a beauty shop
B2C · Beauty

Steady online sales for a beauty shop

Conversion campaigns with continuous creative testing, keeping cost per purchase stable over several months.

Trade orders for a home & décor brand
B2B · Home & décor

Trade orders for a home & décor brand

Campaigns reaching interior designers and retailers, turning catalog browsing into wholesale orders.

Qualified leads with on-Facebook lead forms
B2B · Lead generation

Qualified leads with on-Facebook lead forms

Native lead forms with qualifying questions, so the sales team only called people with real intent.

Leads that turned into booked calls
B2B · Lead generation

Leads that turned into booked calls

Call confirmations from the same lead campaign: proof the leads picked up the phone, not just filled in a form.

Post engagement at low cost
Engagement

Post engagement at low cost

Engagement campaigns that built warm, low-cost audiences to retarget later with sales offers.

Search · Shopping · Performance Max

Google Ads

Month-by-month results for eCommerce stores, combining Shopping, Search and Performance Max.

eCommerce sales, month three
eCommerce

eCommerce sales, month three

Shopping and Performance Max campaigns segmented by margin, with a cleaned-up Merchant Center feed.

eCommerce sales, month two
eCommerce

eCommerce sales, month two

Search terms scrubbed weekly and budget shifted to the best-selling product groups.

eCommerce sales, month one
eCommerce

eCommerce sales, month one

The starting point after fixing conversion tracking, so every sale was counted correctly.

TikTok

TikTok Ads

Short-form video campaigns for eCommerce, built on native-looking creatives.

Sales from TikTok video ads
eCommerce

Sales from TikTok video ads

Creator-style videos tested weekly, with the winners scaled into conversion campaigns over two months.

Automations & campaigns

Email Marketing

Automated flows and newsletters that bring revenue without extra ad spend.

Email performance overview
eCommerce

Email performance overview

Open rates, clicks and revenue from campaigns and automations across two months.

Welcome series for new subscribers
Automation

Welcome series for new subscribers

A short sequence that introduces the brand and turns first-time subscribers into first-time buyers.

Abandoned cart recovery
Automation

Abandoned cart recovery

Timed reminders that bring shoppers back to finish their order.

Sales from email, month one
eCommerce

Sales from email, month one

Revenue attributed to email campaigns and flows in a single month.

Sales from email, two-month view
eCommerce

Sales from email, two-month view

Consistent revenue from email as the automations matured and the list grew.

Shop dashboards

More eCommerce

Sales dashboards straight from clients’ online shops.

Shop sales dashboard
eCommerce

Shop sales dashboard

Order and revenue overview from the shop’s own app.

Shop sales dashboard
eCommerce

Shop sales dashboard

Another period from the same store, tracked in the shop platform.

Shop sales dashboard
eCommerce

Shop sales dashboard

Sales reported by the shop platform itself, independent of ad dashboards.

Website SEO analysis

SEO

A technical and content SEO audit, from site health to keyword opportunities.

Site health overview
SEO audit

Site health overview

A snapshot of technical issues affecting crawling and indexing.

Visibility and rankings
SEO audit

Visibility and rankings

Where the site ranks today and which pages bring organic traffic.

Technical issues breakdown
SEO audit

Technical issues breakdown

Errors and warnings grouped by priority, so fixes start where they matter most.

Keyword opportunities
SEO audit

Keyword opportunities

Search terms within reach that the site could rank for with better content.

Backlink profile
SEO audit

Backlink profile

Quality and spread of links pointing to the site.

Competitor comparison
SEO audit

Competitor comparison

How the site stacks up against competitors in the same market.

Your account could be the next one here.

Send me your website, the problem you’re facing and what you want to achieve.