Content system · For freelancers and small-business owners

Stop posting "Happy Monday." Post what brings clients.

A 30-day content plan where every post has one job, leading followers from "who is this?" to "how do I work with you?"

30 daily prompts, each mapped to a clear job Posts that build trust without sounding like an ad Simple scripts to turn comments and DMs into leads
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Madalina Gherman
Written by Madalina, performance marketer since 2018 · €1M+ in ad spend managed
PDF guide30-day calendarDM scripts

Does this sound familiar?

"I post, get a few likes, and nothing happens."
"I don't know what to post that isn't tips or quotes."
"Every 'Contact us today' post gets zero replies."
"I have 100 hooks saved and still no clients."

More ideas won't fix it. Posts don't fail because they're boring. They fail because they don't lead anywhere. Each one stands alone, and nobody knows what to do next.

The method

The Lead Path

Three kinds of posts, in a weekly rhythm. Each post moves the reader one step, so selling stops feeling forced.

1 Attract Posts that name a problem your ideal client already feels.
2 Trust Proof, process, opinions and behind-the-scenes that show you know the job.
3 Ask A clear, low-pressure next step, once a week, not every day.
What's inside

Everything you get today

Plain language. No jargon without an explanation. Built to be used with your own numbers open next to it.

01
Why "5 tips" posts don't sellThe difference between content that gets likes and content that gets clients.
02
The Lead Path, explainedHow to plan a week of Attract, Trust and Ask posts.
03
30 daily promptsOne per day, each marked with its job and a real example.
04
12 post formats that work for service businessesFrom "mistake I see" to "what I'd do in your place."
05
Comment and DM scriptsWhat to reply so a conversation turns into a call.
06
The monthly content reviewWhich posts led somewhere, and what to repeat next month.
Bonus: Fill-in content calendarThe 30 days laid out, ready to copy into Notion, Google Sheets or your phone.
This is for you if —You're a freelancer, consultant or local business posting on Instagram, LinkedIn or TikTok—You post regularly but it doesn't bring enquiries—You want a system, not another list of hooks—You have 20–30 minutes a day for content
Not for you if —You're a content creator growing an audience for brand deals—You want viral growth hacks—You want someone to post for you
Madalina Gherman
Who's behind this

Hi, I'm Madalina. I've been inside the accounts since 2018.

I built this system for my own AMG Ads accounts after doing exactly what I tell clients not to do: posting tips nobody acted on. I use the same path to decide what to post, and to connect content with the ads work I do every day.

8+years running paid ads
€1M+ad spend managed
12.32×ROAS, eCommerce case study

What buyers say

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Read what clients say about working with me

Less than one wasted day of ad spend.

Less than a single boosted post. And unlike a boost, you keep the system for every month after this one.

Agency retainerfrom 449 € / month
1:1 consulting session249 €
Guessing for another 3 monthsyour budget
30 Days of Content That Actually Leads SomewhereFree
Get it free
Free. Really. Download it, use it, keep it. All I ask for is your email address, so I can send you the link and the occasional practical ads tip. Unsubscribe with one click whenever you like.

Questions, answered

Instagram, LinkedIn, Facebook and TikTok. The prompts are written so you can adapt the format to each.

Thirty days. Every post with a job. See where it leads.

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