Google says 14 conversions. You got 4 customers.
The small-business tracking checklist that shows whether your ad reports count real sales and leads, or phone clicks, duplicate forms and page views.
Does this sound familiar?
Ad platforms optimize for whatever you tell them is a conversion. If that's a page view or a phone click, they'll get you more of those, very efficiently. You're not buying customers. You're buying the wrong signal.
Count, Match, Trust
Three passes over your setup. No coding, only checks you can do yourself with the access you already have.
Everything you get today
Plain language. No jargon without an explanation. Built to be used with your own numbers open next to it.
Hi, I'm Madalina. I've been inside the accounts since 2018.
GTM, GA4, Meta Pixel, CAPI, purchases firing twice, forms counted three times: I've untangled all of it in client accounts. Almost every account I audit has at least one conversion that isn't what the owner thinks. This checklist is how I find it.
What buyers say
★★★★★ [Rating · number of reviews][Placeholder — replace with a real buyer review after launch.]
[Firstname · business type · city][Placeholder — replace with a real buyer review after launch.]
[Firstname · business type · city][Placeholder — replace with a real buyer review after launch.]
[Firstname · business type · city]Less than one wasted day of ad spend.
Scaling a budget on wrong data costs more every month you do it. One fixed conversion action often changes how the whole account performs.
Questions, answered
Yes. Every check says where to click and what you should see. Anything that needs a developer goes into the brief template.