Hi, I’m Madalina. I make ads pay for themselves.
Performance marketer since 2018. I run Google, Meta and TikTok Ads, backed by SEO and email, for eCommerce brands and service businesses across Europe, the UK and the USA.
From curiosity to a craft.
I started in online marketing in 2018, running my first Facebook campaigns with small budgets where every euro had to count. That’s where I learned the lesson I still work by: an ad is only good if it makes money.
Over the years I added Google Ads, TikTok Ads, email marketing and SEO, because I kept seeing the same thing. Businesses don’t fail because of one bad campaign. They struggle because their channels don’t work together, their tracking can’t be trusted, and nobody looks at the full picture.
I’ve worked with kids’ toy shops and beauty brands, home décor wholesalers, construction companies, roofers and airport parking operators, B2C and B2B, from Romania and Germany to the UK and the USA. Every business is different, but what works is the same: clean data, honest numbers and patient, structured testing.
Today I work as an independent consultant under AMG Ads. No agency layers, no junior account managers. When you work with me, you work with the person actually running your campaigns.
8+ years, one channel at a time.
First campaigns
Started with Facebook Ads and small budgets, learning to make every euro count.
Google & eCommerce
Search, Shopping and Performance Max for online shops, with tracking done properly.
Full funnel
TikTok Ads, email automations and SEO, so every channel feeds the next.
AMG Ads & mentoring
€1M+ in ad spend managed, clients in three markets, and 1:1 mentoring for people who want to learn.
What you can count on.
Honest numbers
I report on revenue, leads, CPA and ROAS, not impressions. If something isn’t working, you hear it from me first.
Direct access
A direct line on WhatsApp to the person running your ads. No tickets, no waiting for an account manager.
Your accounts, your data
I work inside your own ad accounts. Everything we build stays with you, always.
Let’s see what your ads could really do.
Send me your website, the problem and your goal. The audit is free.